Austria
Retail location development Palmers Austria.
- 2009: Palmers had a market share of 2.3% of the entire clothing trade, with a turnover of just over 100 million euros and 211 locations. At that time, the market share of Calzedonia/Intimissimi was a modest 0.3%.
- 2014: Palmers’ market share dropped to 1.5%, while Calzedonia/Intimissimi increased to 0.7%.
- 2019: Palmers was able to increase its market share again despite a significant reduction in the number of stores. By this time, Calzedonia/Intimissimi had reached a market share of 1.3%.
- Currently: Palmers currently holds a 1.3% market share in the entire clothing trade, Calzedonia/Intimissimi 1.6%, and Hunkemöller 0.6%.
- The online share in this product category is currently 29%. These online sales primarily flow to Zalando, followed by H&M and Intimissimi/Calzedonia.
- On average, each Austrian spends nearly 80 euros annually on lingerie.
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