Market Potentials
Discover the true potential of your market!
RegioData Market Potentials provide a unique, customized metric that reveals the true market potential of a region.
This metric is based on the average household expenditures for specific goods and services categories and takes into account the regional wealth level (purchasing power). It allows you to gain a comprehensive, category-specific assessment of regional sales opportunities—perfect for strategically aligning your sales and marketing efforts.
The data is presented as absolute euro values, enabling straightforward comparisons of potential. When combined with internal sales data, market penetration rates can be calculated.
Delivery
- Excel, CSV, Shape, Map (HTML or jpg)
- Compatible with all GIS programs (alternatively, HTML maps are available).
- Company license: internal, unlimited number of users, unlimited time period
Value
Fields of application
As a flexible tool, the RegioData market potentials help you quickly identify promising sales regions and contribute significantly to improving the efficiency of planning and optimizing your branch network.
Marketing strategy
Develop a marketing strategy based on a precise analysis of market potential and customer needs. This will sustainably increase sales and market share.
Competitive analysis and market positioning
As a flexible tool, the RegioData market potentials help you quickly identify promising sales regions and contribute significantly to improving the efficiency of planning and optimizing your branch network.
Extension and expansion strategies
Support your expansion with comprehensive potential analyses. Identify the best regions for new locations and effectively minimize risks.
One key figure that unites everything!
Many individual data points, such as population size, age structure, or purchasing power, provide only a limited view of a region’s true potential.
RD Market Potentials combine all relevant factors and deliver a precise, tailored assessment of market opportunities based on your needs.
Market potentials
Using the example of gardening supplies
How much revenue can be maximally captured?
Where are the potential customers?
The result: Precise RegioData Market Potentials that show you how much your target audience spends on average for the selected product category – a reliable basis for your strategic decisions.
Example: Market potentials for gardening supplies in Austria.
The available geographic levels include: municipalities, postal code areas (ZIP), micro level, grids, and hexagons.
Example: Market potential for gardening supplies at micro level – census district St. Pölten
Select from 485 product/service categories within the following main groups:
- Food and non-alcoholic beverages
- Alcoholic beverages and tobacco
- Clothing and footwear
- Housing, water, electricity, gas, fuels
- Furniture, household appliances, maintenance
- Healthcare
- Transport and communication
- Recreation, entertainment, and culture
- Education
- Accommodation and food services
- Miscellaneous goods and services
Example: Product group 235 Garden tools, 239 Garden furniture, 240 Repair tools and garden equipment
Depending on the product group, the basis used for potential calculation varies – e.g., resident population, working population, daily population, or tourists.
Example: For the market potentials in the gardening market, the resident population was used as the basis.
Total potential (stationary including online)
Consumer spending
Purchasing power (general wealth level)
Socio-demographic factors (population)
Specific target groups: age, consumer style, vegans, etc.
Example: The calculation of the market potential for gardening supplies incorporates several special factors, including construction activity (single-family/detached houses), garden index, population density, urban-rural differentiation, and more.
Example: For the census district 30201032 Dr. Steingötter-Straße, the market potential amounts to €135,000.
